2025 Global Ambitions Publication - (R)Evolution in Motion

What does progress look like? What else awaits us beyond the next hill? And who will get to lead us into the future?

These are just some of the we attempt to bring answers to in the 2025 edition of Argos’ annual Global Ambitions publication.

We know, we’ve made it a habit to ask the easy ones…

As every year, we’re bringing together some of the brightest minds in the language services industry to tackle them.

Global Ambitions - Revolution in Motion - 2025

Want to get a sneak peek of some of the articles that will appear in the full Global Ambitions: (R)Evolution in Motion publication coming out in September?

"Localization has been perceived as a less-known, somewhat opaque, yet necessary function, and it wasn't entirely bad. This obscurity was our protective shield. AI has changed that."

Libor Safar

VP of Growth at Argos Multilingual

"[...] our team is pioneering a new era of localization — because as audio becomes the next frontier of global connection, we believe that everyone, everywhere, deserves to experience content that feels native, personal, and deeply human — no matter the language."

Tommaso Rossi

Head of Localization and Internationalization at Spotify

"I want to share a story of resilience, a story of progress. One that comes from within. So, while it may be tempting to wait for business to arrive, we cannot afford to sit idly by, twiddling our thumbs."

Johan Botha

Director at Folio Online

"[...] companies can increasingly manage straightforward translation tasks without specialized localization staff (or so they think), and they will do it with you or without you."

Pedro Guerra Ribeiro

Head of Global Experience and Localization at Qualtrics

“Real change requires mapping the whole environment: the business transaction layers, the data flows, the metrics, the regulatory expectations, and the unspoken norms that shape how things actually get done.”

Erik Vogt

Solutions and Innovation Strategist at Argos Multilingual

“[...] progress isn’t always loud. It isn’t always packaged as disruption. Sometimes, progress is Thor: The Dark World. A fine film that doesn’t stand out as a great Marvel flick but serves a purpose to move things along.”

Dan Milczarski

Vice President of Solutions at Blackbird

“I have to wonder. If the last stage of CSA’s globalization maturity model is “Transparent” — where localization is no longer a function or department, just the way things are — aren’t we, the people who built the system, setting ourselves up for obsolescence?”

Jon Ritzdorf

enior Manager of Globalization Content Infrastructure at Procore Technologies

“When users encounter an app or platform that doesn't speak their language, they don't see it as a company that hasn't invested in translation yet, but rather, they see it as a company that doesn't care about them.”

Veronica Hylak

AI Product Strategist

“[...] in a moment when the vendor side is facing obliteration, and the buyer side is unhappy with their lot, why wouldn’t we all take the opportunity to rethink the whole endeavor?”

Michael Levot

Head of Localization at Canva

You may have thought we have acquired a baseline understanding of GenAI and what it can and cannot do.

Reality check — we are far from it. There are entire regions that have not been part of the GenAI craze (not for a lack of wanting to be) and newcomers coming into the industry who need guidance catching up.

We shine the spotlight on both of these groups, through reflections on the language services industry in Africa, and also a series of articles wondering about the new generation of professionals we’ll be passing the torch to.

But there’s more.

Agustín Da Fieno Delucchi
Industry Expert and Consultant

Balázs Kis

Co-founder and Chief Evangelist at memoQ

Belén Agulló García
Co-founder of the AI Localization Think Tank

Bruno Bitter
CEO and Co-founder, Blackbird

Charles Dowdell

Manager, Technical Communications at Komatsu

Claudia Francesca Mueller
Team Lead Content Design and Localization at Trusted Shops

Dan Milczarski
Vice President of Solutions at Blackbird

Erik Vogt
Solutions and Innovation Strategist at Argos Multilingual

Etgar Bonar
Chief Marketing Officer at Lokalise

Eva Klaudinyova
Co-founder of Women in Localization

Ian Evans
CEO, XTM International

István Lengyel
Founder and CEO, BeLazy

Johan Botha
Director at Folio Online

Jon Ritzdorf

Senior Manager of Globalization Content Infrastructure at Procore Technologies

Kateřina Gašová

Global Quality Director at Argos Multilingual

Konstantin Savenkov

CEO, Intento

Libor Safar

Vice President of Growth at Argos Multilingual

Marina Pantcheva
Co-founder of the AI Localization Think Tank

Mario Pluzny

Career Clarity and Life Coach

Mathijs Sonnemans

Vice President of Solutions at Blackbird

Michael Levot

Head of Localization at Canva

Olga Stokowiec

Localization Program Manager at Maxon

Pedro Guerra Ribeiro

Head of Global Experience and Localization at Qualtrics

Peter Coleman

Senior Research Analyst at CSA Research

Renato Beninatto

Chief Advisor at Nimdzi Insights

Serhiy Dmytryshyn
CEO, Crowdin

Simone Bohnenberger-Rich, PhD

Chief Product Officer at Phrase

Tommaso Rossi

Head of Localization and Internationalization at Spotify

Veronica Hylak

AI Product Strategist

Maiju Nurminen

Senior Localization Manager at Deliveroo

Cristina Marín Garcés

Staff Localization Manager at Deliveroo

In this year’s edition of Global Ambitions, we bring together 31 industry veterans, subject matter experts, thought leaders, and innovators — they all chip in with their unique viewpoints on just what makes our industry move forward.

You may think not much is happening in our industry besides AI, but if you zoom out, you’ll see an industry in motion.

And it’s not just AI that is pushing us onward. We’re witnessing an industry propelled forward by the countless decisions individuals and teams make every single day.

You know, people like YOU. People who just want to get better at what they do.