--- title: 2025 Global Ambitions Publication - (R)Evolution in Motion description: "Read the full 132-page Global Ambitions: (R)Evolution in Motion publication featuring vital perspectives from 31 industry leaders on the ongoing AI-spurred (r)evolution." image: https://info.argosmultilingual.com/hubfs/2025%20Global%20Ambitions/Global%20Ambitions%202025%20-%20Revolution%20in%20Motion%20-%20LP%20Cover.jpg --- [Skip to the main content.](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#main-content) [![icon-blue 2025](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Logos/icon-blue%202025.png?width=216&height=201&name=icon-blue%202025.png "icon-blue 2025")](https://www.argosmultilingual.com/) [![icon-blue 2025](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Logos/icon-blue%202025.png?width=216&height=201&name=icon-blue%202025.png "icon-blue 2025")](https://www.argosmultilingual.com/) - [Solutions](https://www.argosmultilingual.com/) - [About Us](https://www.argosmultilingual.com/about-us) - [Resources](https://www.argosmultilingual.com/resources) - [Blog](https://www.argosmultilingual.com/blog) - [Contact Us](https://www.argosmultilingual.com/contact-us) Toggle Menu Toggle Menu - [Solutions](https://www.argosmultilingual.com/) - [About Us](https://www.argosmultilingual.com/about-us) - [Resources](https://www.argosmultilingual.com/resources) - [Blog](https://www.argosmultilingual.com/blog) - [Contact Us](https://www.argosmultilingual.com/contact-us) - Example Link - Example Link - Example Link [Facebook](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#0) [Instagram](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#0) [Linkedin](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#0) [X](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#0) [YouTube](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#0) [Medium](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#0) # **GLOBAL AMBITIONS** ## *(R)*Evolution in Motion [Read it now!](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#form) ## What does progress look like? What else awaits us beyond the next hill? And who will get to lead us into the future? These are just some of the questions we attempt to bring answers to in the 2025 edition of Argos’ annual Global Ambitions publication.  We know, we’ve made it a habit to ask the easy ones… As every year, we’re bringing together some of the brightest minds in the language services industry to tackle them. ![Argos Multilingual_Global Ambitions_(R)Evolution in Motion-2025-Digital](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Argos%20Multilingual_Global%20Ambitions_(R)Evolution%20in%20Motion-2025-Digital.png?width=450&height=450&name=Argos%20Multilingual_Global%20Ambitions_(R)Evolution%20in%20Motion-2025-Digital.png) **Read the full 132-page *Global Ambitions: (R)Evolution in Motion* publication featuring vital perspectives from 31 industry leaders on the ongoing AI-spurred (r)evolution.** [Get your digital copy today!](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#form) ## Here's what some of our contributing authors have to share: > "Localization has been perceived as a less-known, somewhat opaque, yet necessary function, and it wasn't entirely bad. This obscurity was our protective shield. AI has changed that." ![Libor Safar - VP of Growth - Argos Multilingual](https://info.argosmultilingual.com/hs-fs/hubfs/Libor%20Safar%20-%20VP%20of%20Growth%20-%20Argos%20Multilingual.jpg?width=340&height=340&name=Libor%20Safar%20-%20VP%20of%20Growth%20-%20Argos%20Multilingual.jpg) Libor Safar VP of Growth at Argos Multilingual > "\[...\] our team is pioneering a new era of localization — because as audio becomes the next frontier of global connection, we believe that everyone, everywhere, deserves to experience content that feels native, personal, and deeply human — no matter the language." ![Tommaso Rossi](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Tommaso%20Rossi.jpg?width=799&height=800&name=Tommaso%20Rossi.jpg) Tommaso Rossi Head of Localization and Internationalization at Spotify > "I want to share a story of resilience, a story of progress. One that comes from within. So, while it may be tempting to wait for business to arrive, we cannot afford to sit idly by, twiddling our thumbs." ![Johan Botha](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Johan%20Botha.jpg?width=800&height=799&name=Johan%20Botha.jpg) Johan Botha Director at Folio Online > "\[...\] companies can increasingly manage straightforward translation tasks without specialized localization staff (or so they think), and they will do it with you or without you." ![Pedro Guerra Ribeiro](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Pedro%20Guerra%20Ribeiro.jpg?width=800&height=799&name=Pedro%20Guerra%20Ribeiro.jpg) Pedro Guerra Ribeiro Head of Global Experience and Localization at Qualtrics > “Real change requires mapping the whole environment: the business transaction layers, the data flows, the metrics, the regulatory expectations, and the unspoken norms that shape how things actually get done.” ![Erik Vogt](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/People/Erik%20Vogt.jpg?width=800&height=800&name=Erik%20Vogt.jpg) Erik Vogt Solutions and Innovation Strategist at Argos Multilingual > “\[...\] progress isn’t always loud. It isn’t always packaged as disruption. Sometimes, progress is Thor: The Dark World. A fine film that doesn’t stand out as a great Marvel flick but serves a purpose to move things along.” ![Dan Milczarski](https://info.argosmultilingual.com/hubfs/2025%20Global%20Ambitions/People/Dan%20Milczarski.jpg) Dan Milczarski Vice President of Solutions at Blackbird > “I have to wonder. If the last stage of CSA’s globalization maturity model is “Transparent” — where localization is no longer a function or department, just the way things are — aren’t we, the people who built the system, setting ourselves up for obsolescence?” ![Jon Ritzdorf](https://info.argosmultilingual.com/hubfs/2025%20Global%20Ambitions/People/Jon%20Ritzdorf.jpg) Jon Ritzdorf enior Manager of Globalization Content Infrastructure at Procore Technologies > “When users encounter an app or platform that doesn't speak their language, they don't see it as a company that hasn't invested in translation yet, but rather, they see it as a company that doesn't care about them.” ![Veronica Hylak](https://info.argosmultilingual.com/hubfs/2025%20Global%20Ambitions/People/Veronica%20Hylak.jpg) Veronica Hylak AI Product Strategist > “\[...\] in a moment when the vendor side is facing obliteration, and the buyer side is unhappy with their lot, why wouldn’t we all take the opportunity to rethink the whole endeavor?” ![Michael Levot](https://info.argosmultilingual.com/hubfs/2025%20Global%20Ambitions/People/Michael%20Levot.jpg) Michael Levot Head of Localization at Canva ## You may have thought we have acquired a baseline understanding of GenAI and what it can and cannot do.  Reality check — we are far from it. There are entire regions that have not been part of the GenAI craze (not for a lack of wanting to be) and newcomers coming into the industry who need guidance catching up.  We shine the spotlight on both of these groups, through reflections on the language services industry in Africa, and also a series of articles wondering about the new generation of professionals we’ll be passing the torch to.  But there’s more. ## Behind the Insights Explore the latest issue of *Global Ambitions*, featuring insights from leading voices in localization. ![Agustín Da Fieno Delucchi](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Agust%C3%ADn%20Da%20Fieno%20Delucchi.jpg?width=800&height=800&name=Agust%C3%ADn%20Da%20Fieno%20Delucchi.jpg) **Agustín Da Fieno Delucchi** Industry Expert and Consultant ![Balazs Kis](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/People/Balazs%20Kis.jpg?width=400&height=400&name=Balazs%20Kis.jpg) **Balázs Kis** Co-founder and Chief Evangelist at memoQ ![Belen Agullo Garcia](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Belen%20Agullo%20Garcia.jpg?width=800&height=800&name=Belen%20Agullo%20Garcia.jpg) **Belén Agulló García** Co-founder of the AI Localization Think Tank ![Bruno Bitter](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Bruno%20Bitter.jpg?width=800&height=800&name=Bruno%20Bitter.jpg) **Bruno Bitter** CEO and Co-founder, Blackbird ![Charles Dowdell](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/People/Charles%20Dowdell.jpg?width=400&height=400&name=Charles%20Dowdell.jpg) **Charles Dowdell** Manager, Technical Communications at Komatsu   ![Claudia Francesca Mueller](https://info.argosmultilingual.com/hs-fs/hubfs/Claudia%20Francesca%20Mueller.png?width=800&height=799&name=Claudia%20Francesca%20Mueller.png) **Claudia Francesca Mueller** Team Lead Content Design and Localization at Trusted Shops ![Dan Milczarski](https://info.argosmultilingual.com/hs-fs/hubfs/Dan%20Milczarski.jpg?width=676&height=676&name=Dan%20Milczarski.jpg) **Dan Milczarski** Vice President of Solutions at Blackbird ![Erik Vogt](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Erik%20Vogt.jpg?width=800&height=800&name=Erik%20Vogt.jpg) **Erik Vogt** Solutions and Innovation Strategist at Argos Multilingual ![Etgar Bonar](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Etgar%20Bonar.jpg?width=800&height=800&name=Etgar%20Bonar.jpg) **Etgar Bonar** Chief Marketing Officer at Lokalise ![Eva Klaudinyova](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Eva%20Klaudinyova.jpg?width=800&height=800&name=Eva%20Klaudinyova.jpg) **Eva Klaudinyova** Co-founder of Women in Localization ![Ian Evans XTM](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Ian%20Evans%20XTM.jpg?width=800&height=800&name=Ian%20Evans%20XTM.jpg) **Ian Evans** CEO, XTM International ![István Lengyel](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Istv%C3%A1n%20Lengyel.jpg?width=800&height=800&name=Istv%C3%A1n%20Lengyel.jpg) **István Lengyel** Founder and CEO, BeLazy ![Johan Botha](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Johan%20Botha.jpg?width=800&height=799&name=Johan%20Botha.jpg) **Johan Botha** Director at Folio Online ![Jon Ritzdorf](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Jon%20Ritzdorf.jpg?width=799&height=800&name=Jon%20Ritzdorf.jpg) **Jon Ritzdorf** Senior Manager of Globalization Content Infrastructure at Procore Technologies ![Katerina Gasova](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Katerina%20Gasova.jpg?width=800&height=800&name=Katerina%20Gasova.jpg) **Kateřina Gašová** Global Quality Director at Argos Multilingual ![Konstantin Savenkov Intento](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Konstantin%20Savenkov%20Intento.jpg?width=800&height=800&name=Konstantin%20Savenkov%20Intento.jpg) **Konstantin Savenkov** CEO, Intento ![Libor Safar](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Libor%20Safar.jpg?width=800&height=787&name=Libor%20Safar.jpg) **Libor Safar** Vice President of Growth at Argos Multilingual ![Marina Pantcheva](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Marina%20Pantcheva.jpg?width=800&height=799&name=Marina%20Pantcheva.jpg) **Marina Pantcheva** Co-founder of the AI Localization Think Tank   ![Mario Pluzny](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Mario%20Pluzny.jpg?width=791&height=800&name=Mario%20Pluzny.jpg) **Mario Pluzny** Career Clarity and Life Coach   ![Mathijs Sonnemans](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Mathijs%20Sonnemans.jpg?width=800&height=800&name=Mathijs%20Sonnemans.jpg) **Mathijs Sonnemans** Vice President of Solutions at Blackbird   ![Michael Levot](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Michael%20Levot.jpg?width=800&height=800&name=Michael%20Levot.jpg) **Michael Levot** Head of Localization at Canva   ![Olga Stokowiec](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Olga%20Stokowiec.jpg?width=800&height=800&name=Olga%20Stokowiec.jpg) **Olga Stokowiec** Localization Program Manager at Maxon ![Pedro Guerra Ribeiro](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Pedro%20Guerra%20Ribeiro.jpg?width=800&height=799&name=Pedro%20Guerra%20Ribeiro.jpg) **Pedro Guerra Ribeiro** Head of Global Experience and Localization at Qualtrics   ![Peter Coleman](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Peter%20Coleman.jpg?width=800&height=750&name=Peter%20Coleman.jpg) **Peter Coleman** Senior Research Analyst at CSA Research   ![Renato Beninatto](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Renato%20Beninatto.jpg?width=800&height=800&name=Renato%20Beninatto.jpg) **Renato Beninatto** Chief Advisor at Nimdzi Insights   ![Serhiy Dmytryshyn](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Serhiy%20Dmytryshyn.jpg?width=800&height=800&name=Serhiy%20Dmytryshyn.jpg) **Serhiy Dmytryshyn** CEO, Crowdin   ![Simone Bohnenberger-Rich, PhD - Chief Product Officer - Phrase - 1920 x 1080](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Simone%20Bohnenberger-Rich%2c%20PhD%20-%20Chief%20Product%20Officer%20-%20Phrase%20-%201920%20x%201080.jpg?width=800&height=800&name=Simone%20Bohnenberger-Rich%2c%20PhD%20-%20Chief%20Product%20Officer%20-%20Phrase%20-%201920%20x%201080.jpg) **Simone Bohnenberger-Rich, PhD** Chief Product Officer at Phrase   ![Tommaso Rossi](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Tommaso%20Rossi.jpg?width=799&height=800&name=Tommaso%20Rossi.jpg) **Tommaso Rossi** Head of Localization and Internationalization at Spotify   ![Veronica Hylak](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Veronica%20Hylak.jpg?width=800&height=800&name=Veronica%20Hylak.jpg) **Veronica Hylak** AI Product Strategist ![Maiju Nurminen](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/People/Maiju%20Nurminen.jpeg?width=400&height=400&name=Maiju%20Nurminen.jpeg) **Maiju Nurminen** Senior Localization Manager at Deliveroo ![Cristina Marín Garcés](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/People/Cristina%20Mar%C3%ADn.jpeg?width=400&height=400&name=Cristina%20Mar%C3%ADn.jpeg) **Cristina Marín Garcés** Staff Localization Manager at Deliveroo In this year’s edition of Global Ambitions, we bring together 31 subject matter experts, thought leaders, decision-makers, and innovators — they all chip in with their unique viewpoints on just what makes our industry move forward. ## You may think not much is happening in our industry besides AI, but if you zoom out, you’ll see an industry in motion. And it’s not just AI that is pushing us onward. We’re witnessing an industry propelled forward by the countless decisions individuals and teams make every single day. You know, people like YOU. People who just want to get better at what they do.   ## ![Argos Multilingual_Global Ambitions_(R)Evolution in Motion-2025-Digital](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Argos%20Multilingual_Global%20Ambitions_(R)Evolution%20in%20Motion-2025-Digital.png?width=450&height=450&name=Argos%20Multilingual_Global%20Ambitions_(R)Evolution%20in%20Motion-2025-Digital.png) ## Get Your Copy of the Full Global Ambitions Publication! Loading... ## Curious about what you can find in Global Ambitions: *(R)*Evolution in Motion? We’ve prepared a series of video interviews featuring some of our contributing authors who talk about what matters to them and share just why you should read their articles. [![Global Ambitions 2025 - (Revolution in Motion) with Claudia Francesca Mueller](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Interview%20Videos/Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Claudia%20Francesca%20Mueller.jpg?width=1920&height=1080&name=Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Claudia%20Francesca%20Mueller.jpg)](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#modal_1_widget_1756906396328) Claudia Francesca Mueller, Team Lead Content Design and Localization at Trusted Shops [![Global Ambitions 2025 - (Revolution in Motion) with Renato Beninatto](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Interview%20Videos/Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Renato%20Beninatto.jpg?width=1280&height=720&name=Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Renato%20Beninatto.jpg)](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#modal_2_widget_1756906396328) Renato Beninatto, Chief Advisor at Nimdzi Insights [![Global Ambitions 2025 - (Revolution in Motion) with Mario Pluzny](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Interview%20Videos/Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Mario%20Pluzny.jpg?width=1280&height=720&name=Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Mario%20Pluzny.jpg)](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#modal_3_widget_1756906396328) Mario Pluzny, Career Clarity and Life Coach [![Global Ambitions 2025 - (Revolution in Motion) with Marina Pantcheva and Belén Agulló García](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Interview%20Videos/Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Marina%20Pantcheva%20and%20Bel%C3%A9n%20Agull%C3%B3%20Garc%C3%ADa.jpg?width=1920&height=1080&name=Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Marina%20Pantcheva%20and%20Bel%C3%A9n%20Agull%C3%B3%20Garc%C3%ADa.jpg)](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#modal_4_widget_1756906396328) Marina Pantcheva and Belén Agulló García, the co-founders of the AI Localization Think Tank [![Global Ambitions 2025 - (Revolution in Motion) with Olga Stokowiec](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Interview%20Videos/Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Olga%20Stokowiec.jpg?width=1280&height=720&name=Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Olga%20Stokowiec.jpg)](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#modal_5_widget_1756906396328) Olga Stokowiec, Localization Program Manager at Maxon [![Global Ambitions 2025 - (Revolution in Motion) with Johan Botha](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Interview%20Videos/Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Johan%20Botha.jpg?width=1280&height=720&name=Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Johan%20Botha.jpg)](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#modal_6_widget_1756906396328) Johan Botha, Director at Folio Online and co-founder of the Association of Language Companies in Africa (ALCA) [![Global Ambitions 2025 - (Revolution in Motion) with Veronica Hylak](https://info.argosmultilingual.com/hs-fs/hubfs/2025%20Global%20Ambitions/Interview%20Videos/Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Veronica%20Hylak.jpg?width=1280&height=720&name=Global%20Ambitions%202025%20-%20(Revolution%20in%20Motion)%20with%20Veronica%20Hylak.jpg)](https://info.argosmultilingual.com/2025-global-ambitions-publication-revolution-in-motion#modal_7_widget_1756906396328) Veronica Hylak, AI Product Strategist --- ### Past Publications --- ![Global_Ambitions_2024_Cover](https://info.argosmultilingual.com/hs-fs/hubfs/Global_Ambitions_2024_Cover.png?width=612&height=783&name=Global_Ambitions_2024_Cover.png) **Windows into the Future** 2024   [DOWNLOAD](https://info.argosmultilingual.com/hubfs/Content/Global%20Ambitions%20Publication/2024_Global-Ambitions.pdf?hsLang=en) ![Global_Ambitions_2023_Cover](https://info.argosmultilingual.com/hs-fs/hubfs/Global_Ambitions_2023_Cover.png?width=664&height=820&name=Global_Ambitions_2023_Cover.png) **Content in the Age of AI** 2023   [DOWNLOAD](https://info.argosmultilingual.com/hubfs/Content/Global%20Ambitions%20Publication/2023_Global-Ambitions.pdf?hsLang=en) ![Global_Ambitions_2022_Cover](https://info.argosmultilingual.com/hs-fs/hubfs/Global_Ambitions_2022_Cover.png?width=668&height=826&name=Global_Ambitions_2022_Cover.png) **Thoughts, Ideas & Inspiration** 2022   [DOWNLOAD](https://info.argosmultilingual.com/hubfs/Content/Global%20Ambitions%20Publication/Global_Ambitions_Issue1_2022.pdf?hsLang=en) Who We Are Who We Are - 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