Discover how Argos helped a global car manufacturer elevate translation quality and deliver a superior driver experience across European markets.
When expanding into Europe, our client faced critical translation challenges in infotainment and instrument cluster systems — where accuracy, brevity, and clarity can directly impact both driver safety and brand perception. Translations were too long for display limits, errors slipped through validation, and drivers reported that the content felt unnatural.
Argos responded with a two-part quality assurance program:
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Offsite quality checks with independent evaluations, terminology reviews, character-limit validation, and in-context testing via emulators and screenshots.
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Onsite validation with specialized automotive linguists across 11 languages, who tested translations in real driving conditions to ensure fluency, accuracy, and natural readability.
The result: faster issue detection, higher translation quality aligned with real driver experiences, and a significant reinforcement of the brand’s positioning in competitive European markets.
Explore the case study to see how Argos can help you drive quality, consistency, and confidence in your multilingual automotive communications.
