How GenAI is used in localization matters. But what matters even more is how users use — and don’t use — GenAI and GenAI-created content and whether it helps them achieve their goals. The language industry, and any industry that produces, markets, and distributes AI-generated content, is subservient to this overriding reality: It’s all about the end-user in the loop.
AI is everywhere, and there is no way to put the genie back in the bottle. This is why examining how we use AI is becoming more critical each day.
So we asked the end-users who consume your products.
We conducted a global survey across eight countries to understand how users engage with GenAI. We dive into heady topics such as trust, bias, and the notion of “good enough.” We share the lessons learned from those who are the ultimate beneficiaries of any product or marketing decision.
